Ideal Customer Profile · Agiliza 360

The customer
we go all-in on.

Not every restaurant is a good customer. We define the one profile where our impact is maximum, sales friction is minimum, and word of mouth is automatic.

Our ICP in one sentence
A multi-location restaurant chain in LATAM with standardized operations, a single decision-maker, and more guests than they can handle manually.
The 5 criteria we score on
📍
Multiple locations
More venues = more revenue per sale, same CAC. One decision-maker, multiplied impact.
⚙️
Standardized operations
Menu doesn't change constantly. Stable processes. Fast onboarding, low customization cost.
📲
High inbound volume
Many locations = many WhatsApp conversations they can't handle. The pain is structural.
🧠
One focused decision-maker
Owner or Ops Director owns the problem. No committee. Short sales cycle.
🗣️
Tight industry network
One happy chain tells three others. Word of mouth is our main growth channel.
Segment comparison · Who we target

Multi-location chains win on every dimension.

Compared against solo restaurants and large franchises — the two most common alternatives.

Dimension Solo restaurant
1 location		 Multi-location chain ✦
3–20+ locations · our ICP		 Large franchise
50+ locations
Revenue per sale $65/mo $650–$1,300/mo High but complex
CAC Low Low (same 1 person) Very high (procurement)
Pain intensity Moderate Very high — structural Moderate (IT team absorbs it)
Onboarding speed Fast Fast (same menu, 1 setup) Slow (custom integrations)
Word of mouth Low Very high — owner networks Doesn't refer
Expansion potential Dead end Grows with them Possible but slow
Decision speed Fast Fast — 1 decision-maker Months (committee)
🎯 Beachhead: Multi-location chains · LATAM
3–25 locations · independent ownership · standardized ops · Peru, Mexico, Colombia as primary markets
🎳 Bowling pin strategy
Win multi-location chains → they refer solo restaurants → they refer food courts → national QSR chains
Perfect ICP Match · Real examples

This is exactly who we're building for.

PERFECT ICP
🐟
Terminal Pesquero
Lima, Perú
Locations10
Brands1 · highly standardized
MenuStable · seafood-focused
VolumeHigh daily covers
MRR potential$650/mo
Same menu across 10 venues. High reservation volume. Single management team. Exactly our profile.
PERFECT ICP
🥐
María Almenara
Lima, Perú
Locations20+
Brands1 · bakery + café
MenuStable · standardized
VolumeVery high foot traffic
MRR potential$1,300+/mo
20+ identical locations. Massive inbound order and pickup volume via WhatsApp. Centralized ops team. Maximum LTV.
STRONG FIT
🏔️
Inka Group
Arequipa, Perú
Locations16
Brands3 · multi-concept
MenuStandardized per brand
VolumeHigh · tourist + local
MRR potential$1,040/mo
3 brands, 16 locations, all standardized. Multi-brand complexity = higher need for centralized AI agent per brand.
What they all have in common — the ICP signature
🇵🇪
Peru-based, established brand, strong local loyalty
📋
Menu doesn't change. Same experience across all locations.
💬
Hundreds of daily WhatsApp messages they cannot answer manually
👤
1 owner or ops director makes the call. No committee.
📢
Connected to other restaurant groups. Strong referral potential.
Why this ICP is optimal for Agiliza

Every advantage compounds.

💰
Higher LTV with same CAC
One sale conversation → 10–20 locations. The decision-maker is the same person whether it's 3 venues or 25. Revenue multiplies, effort doesn't.
⚡
One setup, all venues — fast onboarding
Standard menu = one AI agent training session. Deploy across all locations in days. Less friction, less support cost, faster time-to-value.
🔥
The pain is bigger, so willingness to pay is higher
Managing 10+ locations via WhatsApp manually is chaos. They've already tried hiring more people. Agiliza is the only structural solution. Urgency is high.
📈
We grow as they open new locations
Every new venue they open is automatic revenue for us. Retention is structural — we're embedded in their operations. Churn requires them to go back to chaos.
🗣️
Word of mouth is the sales channel
Restaurant group owners talk to other restaurant group owners. Trade associations, industry events, shared suppliers. One win creates warm intros to 5 more prospects.
📊
More data, better AI — virtuous cycle
10 locations generate 10x more conversations. More data = smarter agent = better results = stronger case study = easier to sell the next group.
🤝
They have the team to implement
Established chains have an ops manager or dedicated person to own the platform. Not a solo owner trying to do 12 things. Adoption is faster and stickier.
🌎
LATAM expansion follows the same playbook
Peru validates the model. The same ICP exists identically in Mexico, Colombia, Chile, Argentina. Same profile, same pain, same sales motion. Copy-paste market entry.
Unit economics · LATAM pricing

The numbers work.

LTV · Average ICP group (10 locations)
Price per location $65 USD/mo
Avg locations · our ICP 10 venues
Monthly revenue per group $650/mo
Retention estimate 24+ months · structurally embedded
LTV per group $15,600
CAC + Payback
CAC (founder-led, warm referral) $200–400
LTV:CAC ratio 39–78×
Payback period <1 month
Revenue per customer · solo vs. group
Solo restaurant · 1 location
$65
Terminal Pesquero · 10 locations
$650
María Almenara · 20+ locations
$1,300+/mo · same sales motion
Target pipeline · Next ICP customers
🐟
Terminal Pesquero
Lima · 10 locations · 1 brand · seafood chain
$650/mo
Perfect ICP
🥐
María Almenara
Lima · 20+ locations · bakery + café chain
$1,300+/mo
Perfect ICP
🏔️
Inka Group
Arequipa · 16 locations · 3 brands
$1,040/mo
Strong fit
🌶️
Next targets to map
Similar Lima + Arequipa chains · trade association network · UTEC Ventures introductions
TBD
How we reach them
🤝 Warm referral first — owner network, mutual contacts, trade associations
🎤 Industry events — APEGA, Mistura, regional gastro fairs in Arequipa
📲 Case study-led outreach — La Calor results as proof before the ask
🏫 UTEC / accelerator intros — chains in investor network, advisor connections